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Huntstreet Authentic Luxury Marketplace

Designing a mobile e-commerce application for Huntstreet, demonstrating expertise in crafting intuitive user interfaces tailored to the discerning market, and providing a seamless platform for Sellers and Buyers to transact a wide range of luxury fashion items.

OVERVIEW

Role & Responsibility

UI/UX Designer - User Research, Interaction Design, Visual design, Prototyping & Testing

Project Type

B2C, E-commerce Marketplace

Timeline

3 Month

Platform

Mobile Apps

Huntstreet is an e-commerce marketplace that provides a sales platform for Sellers and Buyers to transact, where Sellers can offer Buyers various types of pre-owned luxury fashion items including but not limited to fashion products for men, women and children.

ABOUT COMPANY

Huntstreet is an e-commerce marketplace that provides a sales platform for Sellers and Buyers to transact, where Sellers can offer Buyers various types of pre-owned luxury fashion items including but not limited to fashion products for men, women and children.

FINAL MOCKUP

CHALENGGES

Key Challenges in Huntstreet’s Luxury Resale Market

The main problems that became my reference in making this application design are as follows

Challenges in the Luxury Resale Market

The market is rapidly growing but fragmented, with buyers concerned about authenticity and clarity, and sellers finding listing complex and risky. Current marketplaces often feel generic, failing to meet luxury consumers’ expectations for clarity, elegance, and confidence.

Business Challenges in Luxury Resale

Huntstreet must build trust at scale, boost first-time buyer conversions, simplify seller onboarding, and differentiate from established competitors, while ensuring a seamless mobile experience to protect transaction volume and brand perception.

User Challenges in Luxury Resale

Buyers struggle with trust, unclear product conditions, and inconsistent listings, while sellers face a complicated listing process, pricing uncertainty, and lack of transparency in verification and payouts.

CHALENGGES

Key Challenges in Huntstreet’s Luxury Resale Market

The main problems that became my reference in making this application design are as follows

Challenges in the Luxury Resale Market

Business Challenges in Luxury Resale

User Challenges in Luxury Resale

PROJECT GOALS

Designing a Trustworthy and Premium Luxury Resale Experience

How might we design a mobile luxury marketplace experience that builds trust, reduces transaction friction, and feels premium for both buyers and sellers?

COMPETITIVE ANALYSIS + THE GAP

Market Learnings & Opportunities for Huntstreet

To understand industry standards and identify opportunities, we conducted a competitive analysis of three major platforms: Vestiaire Collective, The RealReal, and Rebag.

Aspect

Vestiaire Collective

The RealReal

Rebag

Market Focus

Global luxury resale

Luxury consignment

Bags-focused resale

UI Experience

Minimal, clean

Information-heavy

Structured & retail-like

Target Market

Fashion-conscious global users

High-end US market

Luxury bag buyers

Brand Tone

Fashion-forward

Trust & authority

Retail premium

Opportunity/What could be improved

Focus on the curated luxury resale market
Make the UI experience more elegant and clear
Target SEA luxury buyers
Create a brand tone that is premium yet approachable

USER INTERVIEW

Analysis of User Interview Results

To gain a deeper understanding of user behavior within the market, and due to limited timeline and budget, the research was conducted through stakeholder discussions, existing user feedback, and heuristic analysis of current product.

Key Insight: After collecting the survey results, I listed 3 key findings. Here's what was decided after discussing the survey results

Trust Over Price

Buyers prioritize confidence in authenticity and credibility above cost, making trust the key factor in purchase decisions.

Streamlined Seller Flow

Sellers experience frustration and abandonment due to a complicated and time-consuming listing process.

Instant Buyer Assurance

Buyers struggle to quickly assess product quality and credibility, leading to slower decision-making and reduced engagement.

IDEATION

Collect Insight & Brainstorming

During an hour long "brainjam" session with the Product Manager. We identified three main focus areas to be implemented in this project.

Trust-First Product Experience

Highlight authenticity and credibility at every touchpoint to make buyers confident in every transaction, ensuring trust drives decisions before price.

Simplified Seller Journey

Streamline seller onboarding and listing steps to reduce friction, encourage more item submissions, and enhance overall marketplace supply.

Minimalistic Luxury UI

Use clean, elegant design with minimal cognitive load to reinforce credibility and align with luxury expectations.

LEASON LEARNED

Reflection & Takeaways

Key Learnings from the Project

In luxury UX, minimal and elegant interfaces enhance credibility, trust must be communicated through visual design rather than text, and optimizing the seller experience directly improves the overall quality and reliability of the marketplace.

Opportunities for Improvement

Future improvements focus on guiding sellers with pricing tools, offering personalized experiences for buyers, and reinforcing trust after purchase to strengthen engagement and marketplace reliability.

LEASON LEARNED