My Merchant Pertamina Order Management
Designing a comprehensive application suite encompassing mobile apps, tailored for kiosk owners to seamlessly manage incoming orders for a range of Pertamina products including fuel, LPG, vehicle lubricants, and other kiosk items, while also facilitating efficient delivery order services.
OVERVIEW
Role & Responsibility
UI Designer - Interaction Design, Visual Design
Project Type
B2B (Business to Business)
Timeline
August 2022 - June 2023
Platform
Mobile Apps
My Merchant Pertamina Order Management application is a comprehensive suite of mobile apps tailored for kiosk owners, seamlessly managing incoming orders for a range of Pertamina products, including fuel, LPG, vehicle lubricants, and other kiosk items, while also facilitating efficient delivery order services.
ABOUT COMPANY
Pertamina (Persero) is Indonesia’s state-owned enterprise responsible for managing the country’s energy resources. Pertamina operates an extensive distribution network including SPBU (gas stations), Pertashop, LPG agents, and various B2B channels.
FINAL DESIGN
PROJECT GOALS
Centralizing and Simplifying Merchant Order Operations
How might we help Pertamina merchants manage multi-product orders and delivery processes more efficiently in one unified, easy-to-use system without increasing operational complexity?
COMPETITIVE ANALYSIS + THE GAP
Market Learnings & Opportunities for Pertamina
To understand industry standards and identify opportunities, we conducted a competitive analysis of three major platforms: GrabMerchant, Gojek Merchant and Moka POS.
Opportunity/What could be improved
Core focus on energy and kiosk operations
Unified multi-product order management
Delivery integration with internal and partner services
Target market energy merchants
USER INTERVIEW
Analysis of User Interview Results
To gain a deeper understanding of user behavior within the market, and due to limited timeline and budget, the research was conducted through merchant partners.
Key Insight: After collecting the survey results, I listed 3 key findings. Here's what was decided after discussing the survey results
Fragmented and Manual Order Management
The absence of a centralized order tracking system forces merchants to rely on manual records and scattered communication channels, increasing errors and eliminating reliable order history.
Inventory Visibility and Planning Challenges
Lack of real-time stock data and manual tracking make demand forecasting inaccurate, leading to overstocking, understocking, and time-consuming inventory management.
Customer Communication Challenges
Manual updates and the lack of automated notifications result in slow response times and inconsistent, less professional customer communication.
IDEATION
Collect Insight & Brainstorming
During an hour long "brainjam" session with the Product Manager. We identified three main focus areas to be implemented in this project.
Creating a Single Source of Truth for Order Management
Centralizing all orders into one dashboard enables clear status tracking, reduces errors from fragmented channels, and improves customer satisfaction and repeat orders.
Optimizing Revenue Through Inventory Visibility
Real-time inventory dashboards and predictive restocking alerts help prevent stockouts and overstocking, increasing sales, reducing waste, and improving cash flow.
Eliminating Delivery Bottlenecks Through Automation
Automated driver assignment, delivery tracking, and customer updates reduce operational workload, increase delivery capacity, and drive direct revenue growth.